• Course overview
  • Course details
  • Prerequisites

Course overview

About this course

CompTIA AI for Marketing Essentials gives you hands-on practice using generative AI tools to accelerate real marketing work. You’ll learn how to research audiences, plan campaigns, generate written and visual content, optimize SEO, personalize customer experiences, and automate workflows.

Audience profile
  • Marketers at any level

Course details

1. AI-driven Market & Audience Research

2. AI-assisted Content Strategy & Planning

3. Generative AI Written Content Production

4. Generative AI Visual & Multimedia Production

5. AI-driven Personalization & Experience Optimization

6. AI-enabled Campaign Automation & Management

7. AI-powered Analytics & Reporting

8. AI-driven SEO Research & Optimization

9. AI-assisted Social Content & Engagement

10. Prompt Engineering & Ethical AI Use

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Prerequisites

  • No prior experience required.

Our Technology Partners

Spectrum Networks is the Authorised Learning Partner for some of the leaders in IT technology for Digital Transformation